Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032204857 - September 29, 2023
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Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing

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The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

312 pages, 10 Tables, black and white; 11 Line drawings, black and white; 18 Halftones, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2023
ISBN13 9781032204857
Publishers Taylor & Francis Ltd
Pages 308
Dimensions 150 × 220 × 20 mm   ·   860 g
Language English  
Editor Cuomo, Maria Teresa (University of Salerno, Italy)
Editor Foroudi, Pantea (Middlesex University London, UK)

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