Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing - - Books - Taylor & Francis Ltd - 9781032204871 - December 18, 2024
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Digital Transformation and Corporate Branding: Opportunities and Pitfalls for Identity and Reputation Management - Routledge Studies in Marketing

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The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 18, 2024
ISBN13 9781032204871
Publishers Taylor & Francis Ltd
Pages 308
Dimensions 150 × 220 × 10 mm   ·   600 g
Language English  
Editor Cuomo, Maria Teresa (University of Salerno, Italy)
Editor Foroudi, Pantea (Middlesex University London, UK)

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