Advertising as a Creative Industry: Regime of Paradoxes - Routledge Research in the Creative and Cultural Industries - Izabela Derda - Books - Taylor & Francis Ltd - 9781032203041 - January 30, 2025
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Izabela Derda
Advertising as a Creative Industry: Regime of Paradoxes - Routledge Research in the Creative and Cultural Industries

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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 2025
ISBN13 9781032203041
Publishers Taylor & Francis Ltd
Pages 92
Dimensions 217 × 137 × 8 mm   ·   146 g
Language English  

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