The Continuum of Consumer Choice - Routledge Studies in Marketing - Foxall, Gordon R. (University of Cardiff, UK) - Books - Taylor & Francis Ltd - 9781032201573 - March 12, 2024
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Foxall, Gordon R. (University of Cardiff, UK)
The Continuum of Consumer Choice - Routledge Studies in Marketing

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The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

240 pages, 3 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 12, 2024
ISBN13 9781032201573
Publishers Taylor & Francis Ltd
Pages 218
Dimensions 164 × 242 × 21 mm   ·   518 g
Language English  

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