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Social Media Influencers in Strategic Communication
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Social Media Influencers in Strategic Communication
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.
136 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 29, 2024 |
| ISBN13 | 9781032019840 |
| Publishers | Taylor & Francis Ltd |
| Pages | 136 |
| Dimensions | 254 × 177 × 13 mm · 280 g |
| Language | English |
| Editor | Borchers, Nils S. (Universitat Tubingen) |
