Social Media Influencers in Strategic Communication - - Books - Taylor & Francis Ltd - 9781032019802 - December 22, 2021
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Social Media Influencers in Strategic Communication

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This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.

158 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 22, 2021
ISBN13 9781032019802
Publishers Taylor & Francis Ltd
Pages 136
Dimensions 261 × 229 × 16 mm   ·   438 g
Language English  
Editor Borchers, Nils S. (Universitat Tubingen)

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