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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms William Winston 1st edition
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.
180 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 15, 1998 |
| ISBN13 | 9780789002525 |
| Publishers | Taylor & Francis Inc |
| Pages | 180 |
| Dimensions | 152 × 212 × 10 mm · 360 g |
| Language | English |
