Environmental Marketing: Strategies, Practice, Theory, and Research - William Winston - Books - Taylor & Francis Inc - 9781560249283 - January 7, 1997
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William Winston
Environmental Marketing: Strategies, Practice, Theory, and Research 1st edition

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Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.

415 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 7, 1997
ISBN13 9781560249283
Publishers Taylor & Francis Inc
Pages 438
Dimensions 153 × 211 × 24 mm   ·   594 g
Language English  

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