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Market Research Best Practice: 30 Visions for the Future Esomar
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Market Research Best Practice: 30 Visions for the Future
Esomar
Market Research is the systematic, objective collection and analysis of data in order to increase understanding about a particular market, competition and/or environment. And with markets throughout the world becoming increasingly more competitive, market research is now rising up the agenda of organisations both large and small.
720 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 23, 2007 |
| ISBN13 | 9780470065273 |
| Publishers | John Wiley & Sons Inc |
| Pages | 720 |
| Dimensions | 163 × 235 × 44 mm · 1.15 kg |
| Editor | Mouncey, Peter |
| Editor | Wimmer, Frank |
