Market Research Handbook - Esomar - Books - John Wiley & Sons Inc - 9780470517680 - November 1, 2007
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Market Research Handbook 5th edition

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Considered the authoritative international text on research methods and applications, The Market Research Handbook, Fifth Edition is an indispensable state-of-the art reference book for the researcher, at every level of experience, who wants to improve on his or her skills.


654 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2007
ISBN13 9780470517680
Publishers John Wiley & Sons Inc
Pages 656
Dimensions 178 × 253 × 41 mm   ·   1.27 kg
Language English  

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