The Market Segmentation Workbook: Target Marketing for Marketing Managers - Dibb, Sally (Coventry University, UK) - Books - Cengage Learning EMEA - 9780415118927 - February 22, 1996
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Dibb, Sally (Coventry University, UK)
The Market Segmentation Workbook: Target Marketing for Marketing Managers New edition

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Explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 22, 1996
ISBN13 9780415118927
Publishers Cengage Learning EMEA
Pages 240
Dimensions 154 × 233 × 12 mm   ·   522 g

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