Marketing Essentials - Dibb, Sally (Coventry University, UK) - Books - Cengage Learning EMEA - 9781408073681 - February 19, 2013
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Dibb, Sally (Coventry University, UK)
Marketing Essentials 2nd edition

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Explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. In this book, the strategic content makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.

512 pages, colour illustrations,strationsstrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 19, 2013
ISBN13 9781408073681
Publishers Cengage Learning EMEA
Pages 512
Dimensions 197 × 263 × 26 mm   ·   910 g

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