Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage - Mastering Luxury Management - David Millan Planelles - Books - Taylor & Francis Ltd - 9780367858377 - November 23, 2021
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David Millan Planelles
Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage - Mastering Luxury Management 1st edition

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Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

256 pages, 19 Line drawings, black and white; 12 Tables, black and white; 19 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 23, 2021
ISBN13 9780367858377
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 234 × 156 × 24 mm   ·   410 g
Language English  

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