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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage - Mastering Luxury Management David Millan Planelles 1st edition
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Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage - Mastering Luxury Management
David Millan Planelles
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
256 pages, 19 Line drawings, black and white; 12 Tables, black and white; 19 Illustrations, black an
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 23, 2021 |
| ISBN13 | 9780367858346 |
| Publishers | Taylor & Francis Ltd |
| Pages | 248 |
| Dimensions | 150 × 220 × 20 mm · 500 g |
| Language | English |
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