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City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change Waldemar Cudny 1st edition
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City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Waldemar Cudny
The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.
186 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 18, 2020 |
| ISBN13 | 9780367730192 |
| Publishers | Taylor & Francis Ltd |
| Pages | 186 |
| Dimensions | 232 × 155 × 18 mm · 306 g |
| Language | English |
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