City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change - Waldemar Cudny - Books - Taylor & Francis Ltd - 9781138488106 - May 2, 2019
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Waldemar Cudny
City Branding and Promotion: The Strategic Approach - Routledge Contemporary Perspectives on Urban Growth, Innovation and Change 1st edition

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The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

186 pages, 15 Line drawings, black and white; 11 Halftones, black and white; 10 Tables, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 2, 2019
ISBN13 9781138488106
Publishers Taylor & Francis Ltd
Pages 186
Dimensions 242 × 163 × 12 mm   ·   424 g
Language English  

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