Information Asymmetry in Online Advertising - Routledge Studies in Marketing - Wiktor, Jan W. (Cracow University of Economics, Poland) - Books - Taylor & Francis Ltd - 9780367680824 - May 31, 2023
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Wiktor, Jan W. (Cracow University of Economics, Poland)
Information Asymmetry in Online Advertising - Routledge Studies in Marketing

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This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

210 pages, 9 Tables, black and white; 57 Line drawings, black and white; 57 Illustrations, black and

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 31, 2023
ISBN13 9780367680824
Publishers Taylor & Francis Ltd
Pages 210
Dimensions 150 × 220 × 10 mm   ·   360 g
Language English  

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