Information Asymmetry in Online Advertising - Routledge Studies in Marketing - Wiktor, Jan W. (Cracow University of Economics, Poland) - Books - Taylor & Francis Ltd - 9780367652128 - September 30, 2021
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Wiktor, Jan W. (Cracow University of Economics, Poland)
Information Asymmetry in Online Advertising - Routledge Studies in Marketing 1st edition

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This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

240 pages, 57 Line drawings, black and white; 9 Tables, black and white; 57 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2021
ISBN13 9780367652128
Publishers Taylor & Francis Ltd
Pages 210
Dimensions 150 × 220 × 20 mm   ·   590 g
Language English  

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