Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies - - Books - Taylor & Francis Ltd - 9780367561987 - August 1, 2022
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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.

176 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2022
ISBN13 9780367561987
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 153 × 228 × 15 mm   ·   300 g
Language English  
Editor Mas-Manchon, Lluis

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