Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies - - Books - Taylor & Francis Ltd - 9780367443641 - October 8, 2020
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Innovation in Advertising and Branding Communication - Routledge Research in Communication Studies 1st edition

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices.

176 pages, 7 Line drawings, black and white; 6 Tables, black and white; 9 Illustrations, black and w

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 8, 2020
ISBN13 9780367443641
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 150 × 220 × 20 mm   ·   520 g
Language English  
Editor Mas-Manchon, Lluis

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