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Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals
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Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
318 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 20, 2023 |
| ISBN13 | 9780367498955 |
| Publishers | Taylor & Francis Ltd |
| Pages | 318 |
| Dimensions | 235 × 153 × 21 mm · 484 g |
| Language | English |
| Editor | Alwitt, Linda F. (DePaul University) |
| Editor | Mitchell, Andrew A. (University of Toronto) |
