Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals - - Books - Taylor & Francis Ltd - 9780367498801 - December 20, 2021
In case cover and title do not match, the title is correct

Psychological Processes and Advertising Effects: Theory, Research, and Applications - Psychology Revivals

Price
HK$ 1,612
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Aug 12 - 24

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

314 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 20, 2021
ISBN13 9780367498801
Publishers Taylor & Francis Ltd
Pages 318
Dimensions 150 × 220 × 20 mm   ·   750 g
Language English  
Editor Alwitt, Linda F. (DePaul University)
Editor Mitchell, Andrew A. (University of Toronto)

More from the same publisher