Integrated Marketing Communication: Advertising and Promotion in a Digital World - Jerome M. Juska - Books - Taylor & Francis Ltd - 9780367436230 - November 30, 2021
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Jerome M. Juska
Integrated Marketing Communication: Advertising and Promotion in a Digital World 2nd edition

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This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

284 pages, 91 Line drawings, color; 91 Illustrations, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2021
ISBN13 9780367436230
Publishers Taylor & Francis Ltd
Pages 330
Dimensions 372 × 244 × 25 mm   ·   644 g

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