Integrated Marketing Communication: Advertising and Promotion in a Digital World - Jerome M. Juska - Books - Taylor & Francis Ltd - 9780367443368 - November 30, 2021
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Jerome M. Juska
Integrated Marketing Communication: Advertising and Promotion in a Digital World 2nd edition

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This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.

284 pages, 91 Line drawings, color; 91 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2021
ISBN13 9780367443368
Publishers Taylor & Francis Ltd
Pages 330
Dimensions 150 × 220 × 20 mm   ·   807 g
Language English  

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