Authorship as Promotional Discourse in the Screen Industries: Selling Genius - Routledge Studies in Media and Cultural Industries - Leora Hadas - Books - Taylor & Francis Ltd - 9780367356514 - July 2, 2020
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Leora Hadas
Authorship as Promotional Discourse in the Screen Industries: Selling Genius - Routledge Studies in Media and Cultural Industries 1st edition

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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games.

196 pages, 1 Line drawings, black and white; 1 Tables, black and white; 2 Illustrations, black and w

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 2, 2020
ISBN13 9780367356514
Publishers Taylor & Francis Ltd
Pages 196
Dimensions 242 × 160 × 20 mm   ·   458 g
Language English  

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