Authorship as Promotional Discourse in the Screen Industries: Selling Genius - Routledge Studies in Media and Cultural Industries - Leora Hadas - Books - Taylor & Francis Ltd - 9780367504045 - August 1, 2022
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Leora Hadas
Authorship as Promotional Discourse in the Screen Industries: Selling Genius - Routledge Studies in Media and Cultural Industries

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This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U. S. mainstream media, including franchise film, network television, and triple-A video games.

196 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2022
ISBN13 9780367504045
Publishers Taylor & Francis Ltd
Pages 196
Dimensions 234 × 155 × 25 mm   ·   330 g
Language English  

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