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The Advertising Effect: How to Change Behaviour Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
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The Advertising Effect: How to Change Behaviour
Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 29, 2014 |
| ISBN13 | 9780195593921 |
| Publishers | Oxford University Press Australia |
| Pages | 240 |
| Dimensions | 227 × 154 × 18 mm · 378 g |
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