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Building Distinctive Brand Assets Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)
Building Distinctive Brand Assets
Romaniuk, Jenni (Research Professor, Research Professor, auUniversity of South Australia)
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.
248 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 17, 2018 |
| ISBN13 | 9780190311506 |
| Publishers | Oxford University Press Australia |
| Pages | 248 |
| Dimensions | 236 × 163 × 19 mm · 450 g |
| Language | English |