Artificial Intelligence and Transforming Digital Marketing - Studies in Systems, Decision and Control - - Other - Springer International Publishing AG - 9783031358302 - October 5, 2024
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Artificial Intelligence and Transforming Digital Marketing - Studies in Systems, Decision and Control

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This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Media Other     N/A   (Unknown format)
Released October 5, 2024
ISBN13 9783031358302
Label Springer International Publishing AG
Pages 1188
Dimensions 200 × 200 × 20 mm   ·   1.83 kg
Language German  
Editor Aldhaen, Esra Saleh
Editor Hamdan, Allam

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