The Seven Myths of Customer Management: How to be Customer-Driven without Being Customer-Led - John Abram - Other - John Wiley and Sons Ltd - 9780470030288 - December 28, 2012
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John Abram
The Seven Myths of Customer Management: How to be Customer-Driven without Being Customer-Led

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In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money.

236 pages

Media Other     MISC   (Miscellaneous)
Released December 28, 2012
ISBN13 9780470030288
Label John Wiley and Sons Ltd
Pages 236
Dimensions 162 × 236 × 19 mm   ·   488 g

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