Eating the Big Fish - Adam Morgan - Music - Gildan Media Corporation - 9798200544431 - July 20, 2020
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Adam Morgan
Eating the Big Fish

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Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

Media Music     CD   (Compact Disc)
Number of discs 1
Released July 20, 2020
ISBN13 9798200544431
Label Gildan Media Corporation
Dimensions 125 × 140 × 10 mm   ·   200 g   (Weight (estimated))

Mere med samme udgiver

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