Glen McCready

Soul Trader Glen McCready

In Soul Trader, life and business coach Rasheed Ogunlaru encourages entrepreneurs to focus their energy away from the deadlines and demands of running a company in order to connect with the personal mission, values and passion that inspired the business in the first place. In doing so, Ogunlaru argues that you can create a 'stand out from the crowd' business that enriches both financially and emotionally.

The book is broken down into seven essential principles that will help listeners build a business sensitive to today's economic and social realities; one that is profitable, customer-focused and in tune with your own beliefs, needs and goals.