Porter Erisman

Alibaba S World: How a Remarkable Chinese Company is Changing the Face of Global Business Porter Erisman

Publisher Marketing: Porter Erisman, a former vice president at Alibaba Group, offers an inside glimpse of the behemoth that s poised to transform the e-commerce world. What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world s biggest online shopping mall with 600 million registered users (Amazon has roughly 200 million). It executes about 80 percent of China s e-commerce transactions and generates nearly 70 percent of all packages in China, making up close to 2 percent of China s entire GDP. And its marketplaces include another 60 million small and medium-sized business users spread over 200 countries. This Chinese company is poised to make its global debut with an initial public stock offering that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention?Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China and now the world. He shares stories of weathering the dot-com crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that s poised to sweep the e-commerce world today. Erisman also analyzes Alibaba s role as a harbinger of the new global business landscape, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba and its inevitable descendants is both essential and instructive." Contributor Bio:  Erisman, Porter Prior to joining Alibaba in 2000, PORTER ERISMAN worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He lives in Shanghai, China.