The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions - Coombs, Danielle Sarver (Ravensbourne University London, UK) - Books - Bloomsbury Publishing PLC - 9798881803384 - July 9, 2026
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Coombs, Danielle Sarver (Ravensbourne University London, UK)
The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions 2nd edition

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Researching audiences is a dynamic and intellectually challenging process that celebrates innovative approaches to consumer desires, needs, and behaviors. Whether you are working on a brand, product, or a strategic campaign, successfully reaching your target audience and meeting your objectives requires good research.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 9, 2026
ISBN13 9798881803384
Publishers Bloomsbury Publishing PLC
Pages 304
Dimensions 186 × 261 × 24 mm   ·   746 g

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