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Digital Political Marketing in Africa: Branding, Elections, and Social Media in a Disrupted Age
Digital Political Marketing in Africa: Branding, Elections, and Social Media in a Disrupted Age
Tracing the evolution of digital political marketing across Africa, this book unpacks new technologies and approaches to political campaigns and their influence on elections.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | January 7, 2027 |
| ISBN13 | 9798765143933 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 320 |
| Dimensions | 150 × 220 × 20 mm · 503 g |
| Editor | Chibuwe, Dr. Albert (Midlands State University, Zimbabwe) |
| Editor | Munoriyarwa, Allen (Walter Sisulu University, South Africa) |