Overcoming the Innovation Killers - Dennis Devlin - Books - Independently Published - 9798713824822 - February 25, 2021
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Dennis Devlin
Overcoming the Innovation Killers

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A huge number of products come to store shelves every year. But many experts estimate 90% of them fail and leave the shelves just as quickly. Why the unpredictability? Why the failures? We believe it's the absence of clarity and clarity comes when all participants are willing to be vulnerably honest about their needs. The Consumer Clarity Approach is specifically designed to create the clarity required to create great ideas, that meet the consumer's real needs and can break through the chaos in the marketplace.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 25, 2021
ISBN13 9798713824822
Publishers Independently Published
Pages 104
Dimensions 152 × 229 × 6 mm   ·   149 g
Language English  

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