Sa'idu Sulaiman

Glossary of the Online Business Sa'idu Sulaiman

When you master the terminologies used in describing or reporting the process of, and the requirements for operating online businesses, buying their products or services, and working with them, you have already done 70 percent of the task of learning how online businesses operate and flourish. One way you can follow to master terminologies related to the online business is by taking time to search for them from various sources such as online dictionaries, webpages and weblogs. The quickest way is to use a rich and one stop solution to the problem of searching for the terminologies from scattered sources. This is exactly what this book provides to you. The benefits of reading this book apply to owners, employees and customers of online businesses as well as third parties that facilitate eCommerce like banks and providers of payment gateways. Knowing the meaning of the terms 'sales funnel' and 'conversion' will, for instance, enable the owner of an online business to understand them when they appear in blog posts and other writings, and also utilize them to boost the business. Another example is that knowing term 'clickbait' will make customers of online businesses wiser when it comes to taking decision on buying products or subscribing to services offered by the businesses. Lastly, students of Economics, Business Studies and Commerce will find this book useful in this digital era.