Anthony Gindin

The Modern Sales & Marketing Ecosystem (TM) Anthony Gindin

A practical step-by-step guide for sales and marketing leaders who are looking to modernize; to leverage new methods and achieve faster and more efficient results.

This book walks through a series of steps from repositioning your brand and digital presence to the restructuring of your sales and marketing team, the systems and digital platforms you use, content marketing, sales automation and the crafting of a modern go-to-market strategy.

Too many organizations today receive a failing grade in their adoption and use of new technologies and platforms to achieve better results. They sit, daunted by an endless bevy of options, frozen with indecision - rather than moving forward with confidence. This book will help you focus on what's important, while trimming away many of the traditional tactics that bog companies down (wasting valuable time and money).

"It hurts to think back to all the time I spent (late nights, time away from family) trying to figure this all out for myself. Finally, someone has brought it all together into one clear model I can follow! This will be mandatory reading for all my new hires (and I hope my competitors never find this book)."

- Lauren, Chief Marketing Officer (Seattle, WA)