Friederike Luise Berg

A Qualitative Analysis of Generation Z's Work Expectations and its Impact on New York City's Economy in 2020 Friederike Luise Berg

Generation Z is entering New York City's workforce and is about to substitute the Baby Boomer Generation. New York City's economy is not prepared for this change. It is the first generation that has grown up with the constant presence of the internet and the rise of social media, which makes it unique in comparison to other generations in the workforce. This study will identify the impact of Generation Z's work expectations on New York City's economy by conducting mixed methods with in-depth interviews with Zers that live in New York City. It focuses on the areas of digital affinity, work flexibility, and the entrepreneurial spirit. It is expected that New York City will face enormous and not, in the short-term, solvable challenges.