Johnny Ch Lok

Artificial Intelligence Predicts Johnny Ch Lok

Why can expectation, motivation and attitude factor influence travelling behavior?Social psychology is concerned with gaining insight into the psychological of socially relevant behaviors and the processes. For instance, on a global level bad influence to global warming, it influences some countries extreme cold or hot bad climate changing occurrence, then it ought influence some travelers' behavioral decision to change their mind to choose some countries to go to travel at the moment which do not occur extreme hot or cold climate ( temperature). e.g. above than 40 degree in summer or below than 0 degree in winter. Due to the extreme climate changing environment in the countries, it will cause them to feel uncomfortable to play during their trips. So, the global warming causes to climate changing factor will influence the numbers of travel consumption to be reduced possibly. This is global climate changing environment factor influences to bad or uncomfortable social psychological feeling to global travelers' mind of traveling decision. What is individual traveler expectation, motivation and attitude? Tourism sector includes inbound (domestic) tourism and outbound (overseas) tourism both incomes to any countries. According to recent article, a tourist behavior model has been developed, called the expectation, motivation and attitude ( EMA) model ( Hsu et al., 2010). This model focuses on the pre-visit stage of tourists by modeling the behavioral process by incorporating expectation, motivation and attitude. Travel motivation is considered as an essential component of the behavioral process, which has been increasing attention from the travel; industry. The economic approach defines "tourism" is an identifiable nationally important industry. It includes the component activities of transportation, accommodation, recreation, food and related service. So, tourism behavioral consumption is concerned the individual tourist's usual habituate of the industry which responds to whose needs, and of the impacts that both the tourist and the tourism industry have on the socio-cultural, economic and physical environment. However, travel motivation means how to understand and predict factors that influence travel decision making. According to Backman and others (1995, p.15), motivation is conceptually viewed as " a state of need, a condition that services as a driving force to display different kind of behavior toward certain types of activities, developing preferences, arriving at some expected satisfactory outcome." So, motivation and expectancy which has close relationship to any tourist before who decided to do any tourism of behavior. Some economists confirmed motivation and expectancy which has relations, such as expectation of visiting an outbound destination has a direct effect on motivation to visit the destination; motivation has a direct effect on attitude toward visiting the destination; expectation of visiting the outbound destination has a direct affection on attitude toward visiting the destination and motivation has a mediating effect on the relationship in between expectation and attitude. Hence, (AI) big data can gather all the country's climate environment change, transportation tool change, entertainment scene change, hotel price and restaurant price change etc. data to give opinions whether the country will attract how many traveler to choose to go to travel in the year.