Vincent Bronson

Guide to Food Truck Business Vincent Bronson

The idea of "food trucks" used to conjure images of ugly gray trucks that sold unhealthy greasy food and doled out empty calories. Boy, have times changed. Now, popular chefs, successful restaurateurs, and quirky foodies are all getting in on the act. What were once known as "roach coaches" have become some of the most sought-out food eateries in major cities. To start a food truck business, you need a competitive and appealing concept, a viable business and financial plan, a fully equipped food truck, and a solid marketing strategy to build your customer base. A successful food truck can bring in more than $500,000 per year, with startup costs starting at $40,000. Some food trucks still only accept cash, but they could be losing out on sales. Many people never carry cash, so accepting credit cards is a crucial step in growing your food truck business. Great point-of-sale (POS) systems also allow customers to place orders online.