Francene Zeschke

The World Of Digital Marketing Francene Zeschke

Today's Internet marketing, or online marketing is rapidly evolving. Gone are the days when advertising was limited to just print, newspaper and television ads. From social media to Google Ads, new, innovative and inexpensive marketing methods are now readily available to companies, as well as small to medium business owners. This book gives you guidance on whether to include, or eliminate, the most popular online marketing activities available to today's businesses and organisations.

Shining a light on the dark arts of digital marketing, this book is for business owners who want it spelt out simply and easily. With case studies and practical steps on what to do and what not to do, this book explains the main online marketing concepts small businesses and associations need to know to be successful.

It will help business owners and club volunteers start, or re-energise, their online marketing activities.