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Sensible Selling Through Sensory Neuromarketing
Sensible Selling Through Sensory Neuromarketing
By delving into the latest neuroscience insights, this book unlocks the secrets of the human brain, providing marketers with a deeper understanding of consumer behavior. The book demonstrates how leveraging sensory modalities can create impactful marketing experiences through practical guidance and real-world examples.
340 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 9, 2024 |
| ISBN13 | 9798369342367 |
| Publishers | IGI Global |
| Pages | 340 |
| Dimensions | 150 × 220 × 20 mm · 1.01 kg |
| Editor | Arora, Manpreet |
| Editor | Malhan, Shivani |
| Editor | Malik, Reena |
