Norman Hosken

MBA? Creating or Running A Business? Entrepreneur? Then Read This Norman Hosken

Then Read This is a mainstream Business / Management / Economics title. It contains a set
of anecdotes, parables, war stories, case studies, vignettes, potted philosophies and 'real
life' adventures - call it what you will - in a highly summarised form. Hopefully it might be a
useful adjunct should you be contemplating or already studying for your MBA. The idea is to
give the reader some insight into and to introduce the noble art of learning from others
mistakes, business experiences, successes and failures. It is also hoped that readers might
convert or apply such to plan, start, grow and profit from their own efforts both in creating
and then developing a business. Actually, it might not be your business, in which case you
can apply some of the ideas and concepts as an added value contribution to your employer
or client - and further demonstrate your unique value proposition to good effect. Hopefully
(and highly recommended), some of the war stories and case studies herein might prompt
the reader to do further research - there's heaps of material freely available on the internet
apart from thousands of self-help texts in the Management & Business Section of every
bookshop or library. Either way and with a bit of luck, the contents will provide at least
some easily digestible food for thought. Bon appetit!
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