Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats - Management for Professionals - Xuehua Wang - Books - Springer Verlag, Singapore - 9789819961856 - October 5, 2024
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Xuehua Wang
Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats - Management for Professionals 2023 edition

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This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 5, 2024
ISBN13 9789819961856
Publishers Springer Verlag, Singapore
Pages 244
Dimensions 150 × 220 × 10 mm   ·   394 g

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