The Construction of Corporate Identities by Chinese and American Airlines on Social Media: A Cross-Cultural Multimodal Study - Ying Hua - Books - Springer Verlag, Singapore - 9789819761876 - October 18, 2024
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Ying Hua
The Construction of Corporate Identities by Chinese and American Airlines on Social Media: A Cross-Cultural Multimodal Study 2024 edition

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Using top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 18, 2024
ISBN13 9789819761876
Publishers Springer Verlag, Singapore
Pages 206
Dimensions 150 × 220 × 20 mm   ·   512 g

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