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Chinese Marketing and Management Scales Oliver H. M. Yau 2024 edition
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Chinese Marketing and Management Scales
Oliver H. M. Yau
This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 11, 2024 |
| ISBN13 | 9789819744879 |
| Publishers | Springer Verlag, Singapore |
| Pages | 299 |
| Dimensions | 150 × 220 × 20 mm · 533 g |
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