Decoding Digital Consumer Behavior: Bridging Theory and Practice - Alfonso Pellegrino - Books - Springer Verlag, Singapore - 9789819734535 - July 4, 2024
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Alfonso Pellegrino
Decoding Digital Consumer Behavior: Bridging Theory and Practice 2024 edition

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This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 4, 2024
ISBN13 9789819734535
Publishers Springer Verlag, Singapore
Pages 149
Dimensions 150 × 220 × 20 mm   ·   408 g

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