Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications - Yusniza Kamarulzaman - Books - Springer Verlag, Singapore - 9789819229512 - September 14, 2026
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Yusniza Kamarulzaman
Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications

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Through case studies and research, it offers insights into local consumer preferences, providing marketers with strategies to optimise digital touchpoints and consumer journey, enhance brand engagement, and boost conversion rates, all within the context of Malaysia’s dynamic digital economy.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released September 14, 2026
ISBN13 9789819229512
Publishers Springer Verlag, Singapore
Pages 134
Dimensions 150 × 220 × 20 mm   ·   303 g   (Weight (estimated))

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