Riding the National Wave: Theory and Practice of Guochao Brand Building in China - Management for Professionals - Weiling Ye - Books - Springer Verlag, Singapore - 9789819222735 - October 3, 2026
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Weiling Ye
Riding the National Wave: Theory and Practice of Guochao Brand Building in China - Management for Professionals

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Expected delivery Oct 12 - 15
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The book adopts a systematic approach to examining the evolution of Guochao, provides a comprehensive exploration of the development of Guochao as a social and consumer phenomenon over the past 20 years, offering insights into the market trends and unique characteristics of typical industries.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released October 3, 2026
ISBN13 9789819222735
Publishers Springer Verlag, Singapore
Pages 243
Dimensions 150 × 220 × 20 mm   ·   519 g   (Weight (estimated))

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